Graphic and web design

Color combinations in graphic design

Tools to choose colors

The choice of color and color combinations in graphic design is an important part of creating effective and attractive projects. Color can evoke emotions, convey moods and even influence the audience’s reaction.

One of the most universal and useful tools for choosing colors is the color wheel. The color wheel is a circle in which all the main colors are placed in spectral order. Helps to visualize the relationship and interaction between different colors.

To choose harmonious color combinations, various techniques based on the color wheel can be used. For example, analogous colors are those that are next to each other on the color wheel. They have similar shades and harmonize well with each other. Complementary colors are pairs of colors located on opposite sides of the color wheel. Complementary colors create contrast and attract attention.

There are numerous online services that help select colors and combinations for graphic design. One such site is Adobe Color. On this site, you can choose color schemes, experiment with different colors and get recommendations on color combinations.

To select color schemes for corporate identity, you can use websites such as ColourLovers and Coolors. These sites offer pre-designed color palettes created by professional designers, as well as tools to create your own color schemes.

Proper use of color and color combinations are key aspects of successful graphic design. Well-chosen colors can make a project attractive and memorable, while an incorrect color selection can alienate the audience and ruin the overall impression of the design. Therefore, it is important to pay enough attention to this aspect and use the online resources available for selecting and matching colors.